Saint-Luc Tournai - Centre de documentation
Détail de l'auteur
Auteur Anna Sinofzik |
Documents disponibles écrits par cet auteur (3)
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High Touch / Robert Klanten (2012)
Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité SLT-24623 747-KLA-H Livre Bibliothèque Saint-Luc de Tournai bibliothèque centrale Disponible Taken By Surprise / Anna Sinofzik (2012)
Titre : Taken By Surprise : Cutting-Edge Collaboration between Designers, Artists and Brands Type de document : texte imprimé Auteurs : Anna Sinofzik, Auteur Editeur : Berlin : Gestalten Année de publication : 2012 Importance : 288 p. Présentation : ill. en coul. Format : 31 cm ISBN/ISSN/EAN : 978-3-89955-421-2 Prix : 25 € Langues : Français (fre) Catégories : D:Design
M:Mode
P:PublicitéIndex. décimale : 766 graphisme publicitaire, affiches Résumé : Today, the most clever brand communication is self-promulgating.
Anyone currently working in brand communication is facing fundamental yet compelling challenges. In an age in which we are flooded with information, consumers are becoming more critical and discerning. They are deploying ever finer filters so that only the most relevant pieces of information ever reach them. Because of this development, traditional brand and advertising messages are far less likely to be seen.
Taken by Surprise is a collection of communication measures that are innovative and relevant enough to overcome these hurdles. It features projects ranging from radical to glamorous, from flashy to subtle. They include limited special edition products resulting from collaborations between brands, artists, and designers; impressive corporate mailings and publications that have become collector’s items; as well as guerilla urban interventions and exclusive events.
The brand communication measures introduced in Taken by Surprise are so cleverly planned and disseminated that they become self-promulgating— either through word of mouth or in the flow of digital information. Target audiences become brand ambassadors, customers become collaborators, and consumption becomes an experience.
Taken by Surprise offers advertising agencies, designers, and marketing departments inspiration for the development of more original, more creative, and more attractive brand communication than ever before.Taken By Surprise : Cutting-Edge Collaboration between Designers, Artists and Brands [texte imprimé] / Anna Sinofzik, Auteur . - Berlin : Gestalten, 2012 . - 288 p. : ill. en coul. ; 31 cm.
ISBN : 978-3-89955-421-2 : 25 €
Langues : Français (fre)
Catégories : D:Design
M:Mode
P:PublicitéIndex. décimale : 766 graphisme publicitaire, affiches Résumé : Today, the most clever brand communication is self-promulgating.
Anyone currently working in brand communication is facing fundamental yet compelling challenges. In an age in which we are flooded with information, consumers are becoming more critical and discerning. They are deploying ever finer filters so that only the most relevant pieces of information ever reach them. Because of this development, traditional brand and advertising messages are far less likely to be seen.
Taken by Surprise is a collection of communication measures that are innovative and relevant enough to overcome these hurdles. It features projects ranging from radical to glamorous, from flashy to subtle. They include limited special edition products resulting from collaborations between brands, artists, and designers; impressive corporate mailings and publications that have become collector’s items; as well as guerilla urban interventions and exclusive events.
The brand communication measures introduced in Taken by Surprise are so cleverly planned and disseminated that they become self-promulgating— either through word of mouth or in the flow of digital information. Target audiences become brand ambassadors, customers become collaborators, and consumption becomes an experience.
Taken by Surprise offers advertising agencies, designers, and marketing departments inspiration for the development of more original, more creative, and more attractive brand communication than ever before.Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité SLT-26657 766-SIN-T Livre Bibliothèque Saint-Luc de Tournai bibliothèque centrale Disponible The still life / Anna Sinofzik (2015)
Titre : The still life : in product presentation and editorial design Type de document : texte imprimé Auteurs : Anna Sinofzik, Auteur Editeur : Berlin : Gestalten Année de publication : 2015 Importance : 288 p. Présentation : ill. en coul. Format : 34 cm ISBN/ISSN/EAN : 978-3-89955-581-3 Prix : 45 € Langues : Anglais (eng) Catégories : B:Bijoux
C:Chaussures
C:Chaussures de sport
D:Design -- 21e siècle
F:Fleurs -- Dans l'art
P:Parfums
P:Photographie -- 21e siècle
P:Photographie artistique
S:Sacs à main
V:Vanités (art)Index. décimale : 747 décoration intérieur et design The still life : in product presentation and editorial design [texte imprimé] / Anna Sinofzik, Auteur . - Berlin : Gestalten, 2015 . - 288 p. : ill. en coul. ; 34 cm.
ISBN : 978-3-89955-581-3 : 45 €
Langues : Anglais (eng)
Catégories : B:Bijoux
C:Chaussures
C:Chaussures de sport
D:Design -- 21e siècle
F:Fleurs -- Dans l'art
P:Parfums
P:Photographie -- 21e siècle
P:Photographie artistique
S:Sacs à main
V:Vanités (art)Index. décimale : 747 décoration intérieur et design Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité SLT-25462 747-SIN-S Livre Bibliothèque Saint-Luc de Tournai bibliothèque centrale Disponible